Fractional General Counsel.
Fully Invested.

A partner in your growth, always in your corner. On-demand legal support and strategic clarity.

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The Cost of Disconnection

Many small businesses only involve a lawyer in emergencies—a dispute to resolve or a big deal to negotiate.

But tackling issues one at a time is short-sighted. One-off counsel doesn’t know your operations, your goals, or the risks you face. It’s slower, often more expensive, and decisions made without context can lead to costly mistakes, missed opportunities, or even litigation.

I take a different approach. As your fractional GC, I become part of your team, staying close to your business so legal guidance is built into the way you operate. The result is support that’s proactive, strategic, and fully aligned with your business objectives.

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Why A Fractional General Counsel Works

Fractional General Counsel gives businesses the legal expertise of an in-house lawyer, but on a flexible, part-time basis.

Here’s why it works:

  • Cost Savings – Legal expertise without paying a full-time salary

  • Embedded Support – Part of your team, not just an outside advisor

  • Speed and Efficiency - Already intimately familiar with your business, your counsel is up to speed and able to give fully informed advice quickly

  • Flexibility – Scale legal support up or down as your business needs change

  • Strategic Edge – Proactively manage risks and make smarter business decisions before problems arise

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Meet Josh Urist

With years of experience at top law firms and in both litigation and complex transactions, I bring the insight of a big firm with the practicality and efficiency of an in-house lawyer.

As general counsel to small and midsize businesses, I combine sharp legal insight with attentive listening and a creative and proactive mindset. You don’t just get time; you get access to my professional network and tailored solutions that keep your business protected and positioned for growth, all without the overhead of a full-time legal department.

More about Josh
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Helping businesses with all of their legal needs

  • Ongoing Advisory and GC Support

  • Business Formation & Structuring

  • Partnership Dissolution/Business Divorce

  • Employment Law & HR

  • Dispute Resolution & Litigation

  • Corporate Governance

  • Privacy & Data Protection

  • Mergers & Acquisitions 

  • Commercial Real Estate & Leases

  • Customer & Vendor Relationships

  • Other Business Contract Matters

Learn more

Let’s get started

  1. Book a Free Consultation

  2. Get a Clear Legal Strategy

  3. Move Forward with Confidence

Go from one-off help
to always-on support.

Too often, legal is treated like a fire extinguisher, only pulled out when there’s an urgent need. That reactive approach keeps you stuck in defense mode, solving problems but never setting you up to grow.

At Urist Law, we do things differently. As your fractional general counsel, you gain a legal partner who’s always within reach, even by text. I’m there not just to put out fires, but to guide your decisions, anticipate risks, and align every move with your business objectives.

It’s like having an experienced GC on your team without the full-time cost — flexible, accessible, and invested in your success. Legal stops being something you call when things go wrong, and instead becomes a driver of confidence, clarity, and growth.

Let's Talk
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What some of our clients are saying

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“I’ve worked with Josh for many years now and have appreciated his commitment, dedication, wisdom, and resourcefulness, and the right dose of humor when needed.” 

-Sarah Neufeld, Fyra Yoga

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“For over a decade now, Josh has been a full-service and comprehensive resource for all things legal as I've grown my business; he provides prompt and thoughtful advice and solutions to emerging necessities, big and small.”

-Colin Stetson, Saxophonist & Composer

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"Josh has been an amazing resource in all facets of building my business. My favorite quality of his is that it seems like there is no question or challenge too big. Whether it's him or project-dependent teams he builds, we have been able to navigate all legal things together." 

-Joel Korte, Chase Bliss, Inc.

Black Bethesda logo featuring a stylized tree and the word 'BETHESDA' in bold uppercase letters.

“Josh has been our counsel for the last 10+ years and has guided and advised us through many complex situations, from employee relations issues to partnership conflicts and acquisitions. We could not be more grateful for his guidance and support of our business over the years.”

-Guillaume Brun, Fyra Yoga